Agency: Quickfire Creative | Photography: Jan Gonzales
Chikaan is a Filipino restaurant managed by the Creative Cuisine Group, one of Cebu’s pioneer in delivering quality classic Filipino dishes. The old brand’s indication to classics is strong, that it leaves consumer thinking that Chikaan is for the older market only.
In collaboration with Quickfire, we rebranded Chikaan from being too traditional and dated to a more fresh, young and modern.
With the goal to target new market, Chikaan is transformed to a more modern and fresher identity. We started rolling out the new identity with its menu. The concept is to use more open spaces with clean and sharp photographs of the food. Using bold and minimalistic typefaces, clean layout and easy navigation, will sure compliment the consumer’s short attention span.