Rainbow Tots

Packaging, Collaterals

Rainbow Tots is a Cebu-based children’s store located in one of the most prestigious malls in Cebu, Ayala Center Cebu. They sell imported items for babies, toddlers, and kids but with a reasonable price. They needed a new package design for different sizes items and also a few collaterals to let themselves be known to their target market.

THE PACKAGING

Rainbow Tots needed packaging design that is cost efficient and looked nice that it could also be used as a gift bag. So we decided to design a paper bag. We created two design studies. One design study is a full-color illustration of a toy town. The second study, which is the approved study, is one color design of the illustrations that represented every letter in the alphabet.

THE COLLATERALS

They wanted to have collaterals that could give their market an idea of the items that they offered. They were already known for children’s items but were not very known for offering items for new born babies. They specifically wanted to place items that were available at their store. So we designed it in a modern and simple way of making the background a plain light yellow-orange to make it look clean but attractive.

They also need a brochure for an event catering to new moms. And wanted something that would not be thrown away. So they wanted it to be checklist for new moms. We designed it to be simple and easy to understand but still fun and attractive. Thus the colorful pastels used.